top of page

AI-Accelerated UX /
Product Strategy

AI amplifies great product practices, it doesn’t replace them.

TOP

Moving Fast Without Direction

Teams were building quickly, but not learning anything:

​

A BIG 4 firm I was working with on a large enterprise internal product struggled with the same gaps I've see across many organizations today:

  • Product Owners jumped to solutions without understanding real user problems

  • No research muscle or ResearchOps foundation

  • Designers generated impressive prototypes… but none validated with users

  • Agile meant “deliver faster,” not “learn faster”

  • AI features were bolted on without trust, transparency, or user clarity

  • Measurement was sub-par or nonexistent, analytic tools existed but weren’t used or configured properly

Black Frame Glasses

PRODUCT OWNER

We're delivering features, but I can't tell if any of them actually mattered.

Fashion Accessories

PRODUCT DESIGN

I can generate prototypes all day… but I rarely know which are  "right".

Studio Portrait

END USER

Stuff keeps changing, but none of it fixes the things that slow me down every day.

The result?

  • High output, low outcomes

  • Low product adoption.

  • More activity, little understanding.

  • Lots of prototypes, but no evidence.

 

This wasn’t an AI problem. It was a product practice / operations problem.

productops 1_edited.jpg
productops 2_edited.jpg

We Weren’t Doing the Hard Work First

Without problem understanding, exploration, and validation, AI only accelerates the wrong things:​

AI was being used everywhere, but without the foundational steps:

  • No deep problem framing

  • No real user empathy

  • No structured hypothesis testing

  • No standard for what “good” discovery or design looked like

  • No instrumentation to measure change

Copy of Global User Research & Testing Playbook (1).png
Copy of Global User Research & Testing Playbook.png

That required rebuilding the fundamentals, upskilling teams, so we could then optimize with AI:

  • Clear problem definition

  • Multiple solution paths explored (not just one)

  • Real user validation

  • ResearchOps templates + processes powered by AI

  • Lean UX loops that connected product → design → engineering 

  • Trustworthy AI design patterns and design system enhancements that met user expectations

​

When the foundation got stronger, then AI had something meaningful to accelerate.

usability testing plan 1 pager - sample_
Lean UX AI Framework (2).png

AI as an Accelerator — Not a Shortcut

After re-establishing the basics, AI finally became what it should be:

 

A force multiplier.

Not a replacement for good practice.

 

AI was used to:

  • Speed problem exploration with synthetic personas grounded in real insights

  • Accelerate ResearchOps with automated coding, clustering, and summarization

  • Generate diverse solution concepts fast, and test them even faster

  • Translate Figma into dev-friendly specs to smooth handoff

  • Support DevOps readiness, release documentation, and user guidance

  • Provide real-time insight dashboards for measurable UX Outcomes
     

But most critically...

  • Every AI-assisted output was validated through human-centered methods.

  • Every design decision tied back to real user problems.

  • Every sprint protected space for learning, not just delivery.

​

Only with that foundation did AI accelerate the right things.

persona.png
FIGMA specs.png

So What Happened Next?

AI didn’t replace expertise, it amplified it:

 

  • Teams shifted from producing artifacts to producing insight.

  • From guessing to learning.

  • From chaos to clarity.

 

And AI finally became part of a product engine that worked embedded in every step across the SDLC (Software Development LIfecycle).

40%

Faster learning cycles

(Discovery to Validation)

60%

Improved solution quality

(Validated before build)

55%

Higher product adoption

(Increased user trust in AI)

image.png
bottom of page