top of page

Multi-Product
Experience Cohesion

A unified experience spanning the full consultant engagement lifecycle.

TOP

The World We Inherited

The Problem Behind the Problem:

​Before this work, consultants navigated Salesforce, SAP, Oracle, risk tools, planning systems, pricing apps, and custom workflows just to complete their goals for a single opportunity / engagement.

 

Hundreds of tasks lived in siloed systems, yet users only cared about four things:

  • Sell the work

  • Set up the work

  • Do the work

  • Close the work

 

Users didn’t struggle because the systems were bad, they struggled because nothing worked together based on what they're actually trying to do. 

 

The Moment of Truth:

​Nearly everyone we talked to representing 233 global territories described the same friction.

It was the first sign this was an enterprise-scale design problem, not a system problem.

Man at his Desk

MANAGER

I spend more time navigating systems than doing the work.

Portrait of a Beautiful Smiling Woman

DIRECTOR

Five tools open just to understand one engagement.

Young businessman

PARTNER

Our process is slow because our systems don’t work together.

The Real Problem:​

Leaders focused on integrations and backend complexity.​ But research revealed a different truth...

​Users didn’t need more system enhancements and functionality, they needed a single interface that orchestrated the stuff they already had!

​

The Guiding Principle Was Born:

“The user shouldn’t need to know which system owns what. They should just complete the task.”

 

This became the north star.

e2e wireframes 1.png
e2e wireframes 2.png

Designing at Enterprise Scale

Lean UX + ResearchOps + Co-Creation:

 

We built design momentum while doing research, essential in a global, multi-product environment.

 

We used:

  • Lean UX loops

  • Rapid prototyping

  • Territory-specific testing

  • Enterprise journey mapping

  • Co-creation with product owners, engineers, and consultants

  • Visual Design Systems

​

This shifted teams from:

“Make Salesforce/SAP/Oracle easier” to “Make work flow around the user... not the system.”​​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

A Lean UX Center of Excellence (LUXCE) became the operating system for design governance, user research, nomenclature standards, and UX measurement across multiple scaled agile teams (SAFe ARTs).

pursuit team journey map.png
Engagement Team User Journey Maps (1) 1.png
ux simplification map.png
luxce map.png
appkit 5.png
appkit 6.png
appkit 7.png

What We Delivered + The Impact

Outcome-Focused, User-Validated:

 

The unified interface enabled:

  • Daily tasks completed directly in the interface

  • Deep links used only when truly necessary

  • Context-preserved navigation

  • A cross-system orchestration layer that felt like one product

70%

Faster task completion

90%

Increased user satisfaction

35%

Decrease in errors

bottom of page