How I Create Impact
UX Leadership & DesignOps
I lead and co-design cohesive, scalable experiences across complex ecosystems. I map journeys, facilitate workshops, and jump into Figma to refine flows and UI details, all anchored to measurable UX outcomes and frameworks.
AI-Driven Product Strategy
I use AI to speed up real work, from synthesizing research to generating first-pass wireframes and test concepts. Then I refine the interaction patterns by hand and validate them with users to reduce waste and improve confidence.
Multi-Brand Systems
I design and govern multi-brand systems that unify large platforms like Salesforce, SAP, Oracle, as well as in-house custom apps. This includes building component libraries, usage guidelines, and screens that teams can ship from.
Visual & Interaction Craft
I design high-fidelity interfaces myself, crafting typography, color, spacing, motion, reusable design system patterns, and micro-interactions that make complex workflows feel simple and trustworthy.
Featured Work

Cross-Industry Samples









Financial Services • SaaS • Energy • Enterprise Risk • GovTech • Healthcare • Retail
In each of these domains, I’ve led discovery and designed production-ready flows, screens, and design systems. (not just slideware and team management / operations)
Previous Clients
Selected clients from my hands-on consulting years at PwC and BearingPoint.



